Prince Jewellery wanted a space that would allow their top VIP clients a service that went beyond anything they had experienced in the past. The client also wanted this to be a space where brands could host launch parties, or as an intimate space where VIP clients can learn more about collections in complete comfort.

Challenges and solutions

The challenge was to integrate an event space, restaurant facilities, open bar, watch museum and wine cellar into an area while maintaining a smooth customer flow.

By using the museum and wine cellar as a divider, the watches and wines gave an air of luxury while simultaneously separating and connecting the lounge, event and dining areas. Dark curtains were used to increase guest privacy, and an Art Deco aesthetic throughout the design.

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